His techniques rely on a solid training and discipline 
in strategies of analysis of prose, ways of reading 
things written and reading the writing itself. That 
is, looking at the form of the writing and making 
certain deductions about the user, and then 
bringing those over to the area of popular culture 
and beginning to use them there. Not just on 
things like newspaper and advertisements but also 
on the forms themselves: on radio itself, on TV 
itself.

It takes a lot of work, a lot of discipline, and to do 
it well, I suppose, makes it look easy. Like 
somebody coming out of a piano recital and